Selling in the B2B space involves specific hurdles that differ from regular retail transactions. Businesses often have to deal with complex pricing, large orders, and multiple decision-makers. Buyers want customized quotes, while sellers want to protect pricing strategies from competitors.
The sales process is slow. And it gets harder and harder to draw qualified leads if the value isn’t being communicated. Shopify request a quote, and hidden price features solve this problem. Such tools help to manage price visibility and give the sales team more flexibility during negotiation. Below, let us see more details about how to use these features to boost B2B sales.
Know About Request Quote and Hidden Price Features in Shopify
Shopify Request a Quote and Hide Price tool is a solution that lets store admins hide product prices on their Shopify website and invite customers to inquire about pricing through call or email. This Shopify app lets the administrators enable the hidden pricing for both individual products and product groupings.
The fundamental goal of hiding costs is to encourage greater customer participation and customization. Hiding the costs helps business owners create an air of exclusivity and interest surrounding their products. As a result, potential buyers go the extra mile and inquire about pricing. This strengthens client connections and allows organizations to acquire critical lead data and personalize price solutions to specific needs.
RFQ Shopify App: How it Helps to Boost Sales
Hiding Product Price
Assume there is a furniture store that sells a large selection of quality sofas. In addition, they offer numerous customization possibilities for sofas and chair fabrics, as well as the design and color of the fabric.
So, now that the admin wants to create a feeling of exclusivity among its clients while also saving their furniture pricing from their tough competition, the admin decides to hide the product prices on their Shopify website.
Select Product Select Type (CTA Button Type)
Royal Sofa Set Call for Price
After using this hiding price feature, the price of the Royal Sofa Set will be hidden, and any customers who see this product on the Shopify site will view only the Call for Price button, not the product’s listed price. When the customers click the CTA button, they will connect to the store administrator directly through a call.
This feature enables potential purchasers to communicate directly with the store. As a result, it enables the retailer to collect useful insights and engage in targeted sales conversions, boosting the likelihood of converting customers and giving a more specialized shopping experience.
Hiding Price for Collections
Assume a B2B wholesale clothing seller wants to hide prices on their wholesale catalog, where pricing varies depending on large orders, personalization, or negotiations. For this, the administrator enabled the feature using the following information.
Select Collection Select Type
Luxe Women’s Wear Call for Email
So, if a B2B customer enters the Shopify site and views this collection, they will be unable to see the price of the product in that collection. To discover more about the product collection’s pricing details, the customer must pick the Call for Email CTA button. This will provide access to the product’s pricing details via their registered email address.
Using this feature to hide prices on wholesale items motivates businesses and retailers to reach out for tailored pricing details. This method enables specialized price solutions, strengthens B2B connections, and simplifies the purchase process for large buyers. As a result, there is an increase in sales.
RFQ App Customization Option
The RFQ app lets users personalize the Call for Price and Email CTA buttons based on their website theme. They can also customize their email and telephone settings for future communication with their consumers by entering their sender email address and phone number.
Button Settings
Background Color: Pick the color that you want for your CTA button.
Text Color: Pick the text color of the CTA button.
Hover Text Color: Pick the text color that shows up when the customer moves their cursor over the CTA button.
Email Setting
Email Subject: Enter the subject of the email. This will be used when you communicate with customers.
Email Sender: Email address used to send messages to customers.
App Password: 16-digit code used for Gmail access. 2-Step verification must be enabled.
Email Admin: Admin email for further queries.
Call Setting
Phone Number: Enter the phone number that will be used when the user clicks the Call for Price CTA button.
Summing Up
RFQ Shopify request a quote, and the Hide Price feature is a useful feature that helps you to customize the e-commerce experience and boost sales. This app is easy to use, and the integration is also simple. This feature offers control over how prices appear and lets you adjust the CTA button as needed. As a result, you can attract high-intent buyers, protect sensitive pricing, and offer personalized quotes.
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